"Everyday engagement"

Q&A with a professional whiteboard animator

Wednesday, August 9, 2017

Whiteboard animator and creative professional Edo Amin has had a number of success stories creating videos for some very well known names. We spoke with Edo recently to get more insight into his methodology and to learn what it is like to use VideoScribe professionally.

I remember meeting you when you visited the UK after winning the Made For Web award. What impact on your career did winning the award have?

Winning an award helps! It was flattering to be mentioned in Variety too. The best part of winning the Made for Web competition was my video competed against other video types. It was not just a competition for whiteboard animation videos. Winning “Made for Web” was proof that whiteboard animation is a solid genre.

What kind of projects do you use VideoScribe with compared to when you won the award?

I’ve used VideoScribe in projects for Google which featured a voice-over of the President of Israel. I have produced for HP as well. I like to keep my schedule open for NGOs and startup companies. I appreciate creative opportunities with businesses who can take more artistic risks.


Roughly how many VideoScribe projects have you completed since you first signed up?

I count minutes created rather than projects. It’s close to an hour of material now. I put a lot of effort into my work, going back to scripts to tweak or redesign. Any creative who works on tight schedules experiences that need. With VideoScribe, it’s easy to rearrange, change timing and produce a different video.   

You have been using scribing for a few years now. Can you tell us what motivates you to use it?

In an era characterized by distraction I find it fascinating that whiteboard animation gets people to watch a video explaining a subject. If you take into account that it’s mostly made of black-and-white lines with maybe bits of color added, it borders on magic.

Roughly how long does it take you to complete a VideoScribe project from start to end?

That’s one of the first questions every client asks, and my standard answer is: once the script is approved, one week per scene is a good pace. The workflow is borrowed from film or TV productions. 

You create something, you collect feedback, you iterate. You could crank out quick footage that makes clients happy. Still if I did that, you probably wouldn't be interviewing me here!

Based on your experiences, what three pieces of advice would you give new users of VideoScribe?

  1. First, get a good script! Better still an already recorded talk!  
  1. Think scenes! Scenes are the building blocks of narrative. The longer your scenes are, the stronger your narrative is. This is what makes some videos appear “rich”.
  2. Work with an audio guide track. Whiteboard animation invariably illuminates spoken text. Voice-over gives you a basic rhythm, it’s a partner to the dance you create.

If you were only allowed to use one word to describe VideoScribe, what would that word be?

VideoScribe contains the word “Scribe”. Perhaps in homage to Biblical scribes, who were people trained in reading and writing. Scribes were shouldered with the responsibility to record events and ideas for future generations. I identify with this, maybe because I live an hour’s drive from Jerusalem.  

Thanks again Edo, it is always a pleasure to speak to you!

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