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Anyone involved in education or research will know that is absolutely massive. Normally you have to work incredibly hard to get 5, maybe 10 percent increase in any kind of behavioural measure like that. Simply by animation you're seeing a 15 percent increase.
We know that in order to remember something, you need to attend to it in the first place. If you haven't got people's attention, you're not going to get the information in. I think what the animations do is hold that attention. They hold it in an incredibly engaging way.
You do anything better when you're in a good mood … creativity, productivity, learning. … One thing [whiteboard animation] does is make me laugh, and it puts me in a good mood … Suddenly, it's not so much work. It not only makes them have a better time, more importantly it means the information is just going in.
When the final form is revealed the brain experiences SURPRISE and releases dopamine. *pop* Experiencing the unexpected increases the levels of dopamine in the brain, which is a pleasure chemical and in turn increases the engagement of the viewer."
05 May 2020
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