Spending on video advertising is snowballing, with experts predicting a 40% increase in video spending by the end of 2013 compared to the same time last year. We found out why video will dominate marketing in 2014, and what it will take for your business to survive.
It's that time of year again and speculations about video marketing trends in 2014 are arriving thick and fast. Digital news sites have been reporting some exciting statistics in the past few weeks, and the Guardian have interviewed a team of experts about their predictions for the coming year. There's one thing for sure– video will be crucial in 2014.
Here's everything you need to know.
Video is more crucial than ever
[...] video can tell a story like no other medium and can gain and hold attention above everything else. It is not necessarily expensive and the ROI can be huge. It works great on mobile, SEO, in email, websites, it can drive a YouTube channel, social presences and increases response rates wherever it appears. Really, why would you not? Next year I think most brands will.
– Tom Laidlaw, CEO, Videojug
.rising recently reported that investment in video marketing has risen by 40% in 2013. What's more, it's showing no signs of slowing.
- 70% of agency executives recently interviewed by Mixpo plan on advertising via YouTube in 2014
- 25% say they hope to run video ads on Twitter
- 49% say they mean to use Facebook video advertising to run new campaigns in the coming years
If you're not already using video content to spread your message or promote your products, it's time to get on board or risk being left behind.
Video is at a tipping point
While I’d argue that investing time and resources into a social media strategy is most definitely a necessity in 2013, I believe the tipping point in public sentiment from 'should have' to 'must have' will occur in 2014.
– Jayson DeMers, Contributor, Forbes
You might be working with a marketing budget of millions or a handful of spare change, but there is no excuse not to invest in video marketing in 2014. It can't be an afterthought any more.
The mobile advertising market is also about to explode. While video engagement online has increased as a whole, online video viewers are almost three times more likely to click through to a brand’s website from their smartphone than their laptop or desktop computer. Making sure your website is mobile friendly is a key survival tactic for the coming months.
Take the time to draw up a plan to use video content to your best advantage. Make learning about the best way to present your information a New Year's resolution.
Videos are becoming more affordable
In the past, you would have had to outsource if you wanted a video produced. Commissioning a video from a professional is often expensive, time-consuming and risky. You are handing over control of your company's image to someone who may not understand what it is you do or what you want to say.
And what happens when you need to update the information in the video? You have to pay all over again.
Nowadays, there's no need to break the bank to get ahead. There are plenty of affordable options for producing your own video content. The reason we created VideoScribe was to give businesses an inexpensive option for producing video, without any compromise on quality.
With VideoScribe you can:
- Produce professional-looking videos quickly and easily
- Achieve some amazing effects with software a child could use
- Choose from a range of price options to meet your needs
- Publish your videos in a variety of formats and upload them to any program or platform that supports video files
- Retain full control over your image and output
- Return to your videos and edit or improve them as often as you like
- Back up your videos to the cloud for safe storage
2014 is going to be an exciting year for video. We can't wait to see what the VideoScribe community comes up with.
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