Animoto research – 96% online buyers find video helpful (infographic)

Did you know that 96% of US adults find videos helpful in making purchase decisions? And that 73% of US adults are more likely to spend having watched an explainer video? New research from Animoto demonstrates why video content is so crucial for business.

58% of consumers surveyed by Animoto judged those companies with video content to be more trustworthy. 77% stated that businesses with online videos are more engaged with customers. Video is not just an essential part of making a sale – but also in building meaningful relationships with your market.

This new research shows the same trends as our own. When we tested whiteboard videos, we found that they were more than twice as likely than talking heads to persuade someone to buy. 

With all the tools available, small businesses can no longer afford to ignore the part video plays in making more sales.

Animoto infographic