I’ve noticed that there’s something that scares most marketers.
We love our data.
Most marketers find it fun to review their traffic, engagement, and subscriber numbers. It allows them to test new things and measure their effect.
Data is logical.
But when it comes to content marketing, there’s a component that doesn’t always seem logical:storytelling.
I’m not talking about writing a fiction novel. I am talking about having the ability to write about even the most boring topics in a fun-to-read way.
It’s something that many marketers, even good ones, struggle to do.
Do you also have trouble with this part of creating content?
I see you nodding.
I’ll be honest: that’s a problem. If you can’t write persuasively, you’ll struggle to get subscribers, traffic, etc.
The good news is that it’s a skill that can be improved.
And if do it well, you can create content that sparks conversations across your niche. You’ll find that dozens of blogs start mentioning and linking to your content with very little effort on your part.
Although this skill might seem like something abstract and impossible to improve upon, it can be translated into a proven process that you can follow. This makes developing it a lot easier.
This article excerpt was curated in Scoop.it and the original article by Neil Patel can be found at QuickSprout