5 Animated Explainer Video Productions To Inspire Your Own

Friday, April 24, 2020

Put yourself in the shoes of a first-time customer. The merits of your product might make perfect sense to you, but are they clear to a potential buyer?

From local businesses to large scale-corporations, explainer videos can be a brilliant way to share exactly what your product or service does and how it benefits your customer.

Today we’re going to be looking at some example awesome animated explainers, discussing what they do well and providing a little inspiration to create your own.

What is an explainer video?

An explainer video breaks difficult and wide-ranging concepts into manageable pieces. It succinctly explains what the company does and why they do it.

By the end, the video should have conveyed why that product or service will solve a pain point (a problem your prospective customer has).

Whilst there are lots of different explainer video styles, animated explainers prove the most popular category. Visually engaging and easy to follow, animation is the best way to clearly explain your business.

Why does my business need an explainer video?

There are a lot more benefits to explainer videos than you might think. Firstly, Google’s algorithm means that the longer a user spends on a website, the higher up the search rankings that site will appear.

Explainer videos can help here, the average user spends 88% more time on a website with video.

While globally people spend an average of 6 hours and 45 minutes a week watching online video content. When video proves far more addictive than text, creating video for your digital channels is a no-brainer.

You’ll see the results in your conversion rates too. Research shows 64% of consumers make a purchase after watching branded videos.

Similarly, if a customer has already bought the product, but is struggling to get to grips with it, a video explaining how to use it provides great customer service. Instead of them contacting you, they can resolve their question much faster with a video. Leaving you more time to answer complex questions where you can add greater value.

In essence, there’s no harm in making an explainer video. Easy to use animation software like VideoScribe can help you make your own, or creative teams like the Sparkol Studio can create one for you. Plus, once made - the same video can be used for years!

To get inspiration for your own explainer video, let’s have a look at some awesome examples and discuss what they do well.

Clear and easy to follow

Right from the start, BRAVO explains their app in a clear and easy to follow style. Within the first 20 seconds, the audience knows what the product does and how simple it is to use. The remainder of the video serves to answer any additional questions they might have and build credibility.

Particularly with financial services, it’s easy for companies to slip into jargon that might not be clear for the everyday user. Explainer videos should be accessible for your target audience.

Show off your personality 

You’ve got two minutes of your audience’s time to engage, explain and encourage them to purchase your product. Don’t be boring. Make your video stand out by showing off your personality.

Here, Spotify shows us how it’s done. With a catchy soundtrack and humorous animations, Spotify demonstrates the kind of fun that’s at the core of their product. An explainer video isn’t only a chance to explain your product.

Use the opportunity to demonstrate the human side of your brand that will stick in your audience's head.

Strike the right tone

It can be a difficult balance to strike; explaining your product clearly whilst avoiding patronising the consumer. In 2017, market research revealed that 75% of consumers would be turned-off buying a product if the voiceover proved too irritating.

In this video Med Mart gets it spot on. Starting with empathy towards the problems faced by those looking for cosmetic surgery, the narration enthusiastically offers a solution to these issues without being condescending.

Short and sweet

When it comes to explainer videos, length is key. Exceeding more than 2 minutes risks losing your audience’s attention, whilst taking less than 30 seconds can have the same effect.

Where your explainer video will be posted affects the optimum length. For Instagram, 30 seconds is optimal, whilst on YouTube about 2 minutes is the ideal length.

Most videos are posted on landing pages and take somewhere between 1.5 and 2 minutes to watch. Here, Slack gives a good example on how to make a shorter explainer if you were planning on posting it to social media.

Keeping it concise, Slack demonstrates how their product helps you share information in one place and - on a side note - does this without the need for a voiceover.

Include a call-to-action

The major objective for most explainer videos is to increase sales of your product. If you’ve posted the video on YouTube or another social media platform, you need to drive traffic back to your site where viewers can buy. Ending your video with a call-to-action is the perfect place to remind viewers of the action they should take next.

Here, Routific encourages you to try their app with the incentive being that it’s free. If your product is either free, or you offer a trial period, then make sure to include that in your video. If a viewer already feels encouraged by what they’ve seen, then a call-to-action may be the final prompt they need to give it a go.

Funnily enough, we have our own free trial… If you’d like to create your own animated video, start a free 7-day trial of VideoScribe today. Alternatively, if you’d like a little help from our creative geniuses to create your explainer video, contact the Sparkol Studio team here.

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